Items purchased for internal use are generally royalty exempt, but some exceptions do apply. However, the University should also avoid unfair competition with other retailers and service providers and should, therefore, not exempt itself from paying royalties on the purchase of goods that are to be used for resale or services provided to faculty, staff, and students as an additional benefit unrelated to the educational mission of the University. Given these criteria, the University should not be required to pay itself for purchases of services or products it makes for its own use to fulfill the educational mission of the University, which includes community outreach. In determining exemptions from royalty payment, consideration is given to the purpose of the licensing program and the community it serves. The current University royalty rate is on the wholesale cost of goods for those items purchased for resale and 0% for those items purchased for internal use (subject to the “internal exceptions" below). The licensing sub-committee, with representatives from all CU campuses, will collectively determine the royalty rate for the use of the University's Marks.
In developing the rate, consideration is given to the cost to the consumer, the impact on the vendor community, and the rates in place at institutions of similar size and stature. The royalty rate is set at a level that will adequately reflect the value added to the goods and services on which University Marks are displayed. If you have questions about UCCS's licensing program, please contact Jeff Foster, assistant director for brand and design, at 71 or Rate Read the CU Licensing Policy, and find out more at cu.edu/trademarks Questions
#Halo branded solutions sterling il human resources license#
CLC administers the license application process for all vendors on behalf of UCCS and assists with issues of legality and enforcement. The use of UCCS marks on any merchandise, whether for retail sale or simply as a giveaway promotional item, requires permission from UCCS and licensing from Collegiate Licensing Company (CLC). UCCS Marketing Communication, partnering with the University of Colorado Trademark Licensing Office, is responsible for ensuring the correct use and integrity of UCCS trademark assets, including marks and verbiage. Licensed vendors are expected to conduct business with honesty, integrity, trustworthiness, and respect for the intrinsic value of each human being. The trademark licensing program regulates, promotes, and protects the use of the University's name and identifying marks, and the reputation they represent, both on and off campus, ensuring the quality and consistency of the university brand on university merchandise, while creating a cooperative and positive working relationship with the manufacturers, licensees and retailers who work with the University.
0 kommentar(er)
